ENDLESS BUMMER: NEW GEAR NEW YOU

artists: Makeda, David Chesworth, Mino Peric

curator: Mino Peric / Liquid Architecture

1

Never follow
Wake up and drive
Start something
Feel the difference
Accelerate the future
Find your own road
Make every mile count
Oh, what a feeling!

Don’t dream it, drive it!
Magnify the adventure

There is no substitute
A class of its own
Unlike any other
Performance first
The road starts here, it never ends
Life, liberty and the pursuit
Make your own road
Engineered to move the human spirit

Let the feeling drive your dreams
Shift the way you move
The relentless pursuit of perfection
Life in your own lane
Live to ride, ride to live
The state of independence
Like always
Like never before

Reclaim your life
Celebrate yourself
Driven by what’s inside
Let’s go places
Zoom, zoom, zoom…

2

The dawn of your life
Designed for action
Imagine yourself
Better built, better backed

The ultimate in luxury
Grace, space, pace
Beyond rational
Promises delivered
Go beyond
Beauty is not enough
The new motoring experience
There is only one

Driving is believing
Create a higher standard
Isn’t it time for a real car?
Eye it, try it, buy it!
A different kind of company
A different kind of car
We are professional grade
All roads lead to you

Break on through
Born to perform
Responds to your life
We are driving excitement
Technology you can enjoy
Now that’s imagination
Always there for you
The power to surprise

Shift expectations
Precision craft performance
Driven by passion
For life

3

New doors opened
Power for your control
Drive your dreams
Drive your own way
Drive the way you want
Class starts early
Live the pleasure
The power of dreams

From strength to strength
Like nothing else
The more we progress
The more you advance
Sheer driving pleasure
Built bloody tough
Everything we do
Is driven by you

The ultimate driving machine
Born to perform
There is only one
Built for the human race

Inspiration comes standard
The art of performance
Travel well
The best never rests
Get the feeling
Fuel for the soul

Better ideas
Driven by you
Built for the road ahead
Driven by what’s inside
Life is a journey
So screw it, let’s ride
Tear along dotted lines
The legend rolls on
The strength of experience
Think.feel.drive
The road will never be the same
It all starts here

Print material designed by U-P